Local SEO & Web Design for dentists in Nottingham

Primary: 'Dental clinic'. Then secondary categories that match your services: Dentist, Cosmetic dentist, Emergency dental service, Dental implants provider, Orthodontist, Endodontist, etc. Pick 3-5 max - more dilutes the signal. For Nottingham specifically, list every treatment you actually offer so Google can match you to the relevant searches.

Critical. Patients compare 3-5 practices on reviews before booking. A 4.7-star practice with 200 reviews will outrank a 4.9-star practice with 15 reviews every time, because the volume signal matters more than the average for medical services. We push for reviews after every appointment (when the patient is happiest) and respond to every review personally within 48 hours.

Yes, for the high-value cosmetic and implant searches. NHS searches don't convert well via paid (low commercial intent). Cosmetic dentist Nottingham, teeth whitening Nottingham, and dental implants Nottingham searches have very high commercial intent and the patient lifetime value justifies a £20-£50 cost per click. We usually run Google Ads selectively on those, with landing pages targeting the specific treatment.

For the 3-pack, 6-12 months of consistent work. The medical SERP is highly competitive but the rewards are huge - a single new private patient can be worth £2k-£10k lifetime. We focus on the long game: GBP basics, citation consistency, review velocity, and content that builds authority over time.

Yes - 'How much do dental implants cost Nottingham', 'Invisalign vs braces', and 'teeth whitening options' are research searches patients run before booking. A single treatment-focused guide (dental implants explained, what to expect from composite bonding) pulls in high-intent leads for years. We write 2-3 pieces per year for Nottingham dental practices.