Notes
Blog
Honest notes from me on local SEO, web design, and running a one-person studio. No recycled generic advice — just what I’m actually seeing work for UK local businesses, with the trade-offs called out.
12 September 2026 · 6 min read
What actually moves local-pack rankings in 2026
Five things that genuinely move the map-pack needle, and three that agencies still sell but stopped working years ago. Based on what I’m seeing for trades and home-services clients across the UK.
8 September 2026 · 4 min read
What I will and won’t publish on your behalf
Every agency is now using AI for content. Most are skipping the step that makes the difference. Here’s the distinction I draw on every deliverable, and why the human review step isn’t going away.
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