Scotland · ~530k city, ~920k wider Lothians
Local SEO and web design in Edinburgh
Edinburgh’s local search market is mature and well-served. The local pack for professional services (law, accountancy, financial advice) is heavily contested; the trades market is moderately so. Edinburgh customers tend to research more thoroughly than the UK average, which means good content pays off in conversion. The Scottish legal and financial services market has its own regulatory context that I’m familiar with.
I run the same 4-step local SEO process for Edinburgh clients as I do anywhere in the United Kingdom: complete Google Business Profile work, citations and review response management on the directories that matter, monthly technical SEO, and one piece of new content per month targeted at a real query your customers actually search for. For paid placements alongside the organic work, that’s an add-on.
Local market
Where the local SEO work concentrates in Edinburgh
Professional services, trades, hospitality, tourism-linked services
Service area: Edinburgh and surrounding areas within approximately 25 km. Map data © OpenStreetMap contributors.
Most-requested in Edinburgh
The same packages, applied to Edinburgh. See full pricing for side-by-side comparison.
Trades covered in Edinburgh
What I deliver in Edinburgh
The same packages, applied to the local market
Every service I offer is available to Edinburgh clients on the same terms as anywhere else:
Local SEO (Core)
£297-347/month · monthly GBP work, citations, reviews, technical fixes, one content piece. The local-SEO foundation.
Local SEO (Growth)
£497-597/month · everything in Core plus proactive backlink acquisition, AI visibility tracking, social media included.
Website Build
£1,500-3,500 one-off · 5-10 pages, mobile-first, structured for local search from day one. Bundle discount if you commit to a 12-month retainer.
Care Plan
£50-150/month · hosting, updates, security, minor edits. For businesses who already have their SEO sorted and just want the technical housekeeping covered.
PPC add-on
£350-800/month management fee · you pay Google directly for ad spend. Standard or Advanced tier, with founder approval gate.
GBP reinstatement
£250-400 one-off · if your Google Business Profile is suspended, the diagnostic + appeal + follow-through path.
See all 6 active services + pricing
Side-by-side comparison of Core, Growth, Care Plan, Advisory, plus the PPC add-on and one-off services.
See pricing →Questions about Edinburgh
Local SEO in Edinburgh, honestly answered
All of Scotland — Edinburgh, Glasgow, the Lothians, Fife, the Borders. I’m familiar with the Scottish regulatory context for legal, financial, and property services.
Yes — mature but well-paying. Edinburgh customers are research-driven, which means strong content and a properly maintained Google Business Profile convert well, not just rank well.
The Core retainer is £297-347/month — GBP management, citations, review response, and one content piece, covering Edinburgh and the surrounding service area. Growth is £497-597/month if you want backlink acquisition and AI visibility tracking added. Same pricing whether you're in Edinburgh or anywhere else in the UK — the work doesn't get more expensive because of where you're based.
The baseline audit is delivered within 48 hours of you connecting your accounts — that's the SLA, not an estimate. Real work on your Edinburgh GBP, citations, and reviews starts in week one. You're not waiting a month for onboarding to finish before anything happens.
No — the work itself (GBP management, citation building, review response, content) doesn't require physical presence in Edinburgh. What matters is whether the person doing it understands the Edinburgh market and does the work consistently, not their postcode. I'm UK-based and work with businesses across the country the same way.
The free audit covers the same checklist regardless of city: is the Google Business Profile complete and categorised correctly, are the citations consistent, is the review response happening, and what's actually stopping the business ranking for its highest-value Edinburgh searches. I'll tell you honestly what I find — including if the answer is "not much to fix."
Nearby service areas
Other places I work in Scotland
Ready to find out what’s actually stopping you ranking in Edinburgh?
Run the live check on your website, or send your details over and I’ll take a look personally.