Wales · ~370k city, ~1.1 million South Wales metro
Local SEO and web design in Cardiff
Cardiff’s local search market is underserved compared to comparable English cities. The local pack for trades and professional services has real gaps, which makes it one of the more cost-effective markets for proper local SEO investment in the UK. The bilingual (Welsh/English) market creates some niche opportunities for businesses serving Welsh-speaking customers.
I run the same 4-step local SEO process for Cardiff clients as I do anywhere in the United Kingdom: complete Google Business Profile work, citations and review response management on the directories that matter, monthly technical SEO, and one piece of new content per month targeted at a real query your customers actually search for. For paid placements alongside the organic work, that’s an add-on.
Local market
Where the local SEO work concentrates in Cardiff
Trades, professional services, hospitality, bilingual services
Service area: Cardiff and surrounding areas within approximately 35 km. Map data © OpenStreetMap contributors.
Most-requested in Cardiff
The same packages, applied to Cardiff. See full pricing for side-by-side comparison.
Trades covered in Cardiff
What I deliver in Cardiff
The same packages, applied to the local market
Every service I offer is available to Cardiff clients on the same terms as anywhere else:
Local SEO (Core)
£297-347/month · monthly GBP work, citations, reviews, technical fixes, one content piece. The local-SEO foundation.
Local SEO (Growth)
£497-597/month · everything in Core plus proactive backlink acquisition, AI visibility tracking, social media included.
Website Build
£1,500-3,500 one-off · 5-10 pages, mobile-first, structured for local search from day one. Bundle discount if you commit to a 12-month retainer.
Care Plan
£50-150/month · hosting, updates, security, minor edits. For businesses who already have their SEO sorted and just want the technical housekeeping covered.
PPC add-on
£350-800/month management fee · you pay Google directly for ad spend. Standard or Advanced tier, with founder approval gate.
GBP reinstatement
£250-400 one-off · if your Google Business Profile is suspended, the diagnostic + appeal + follow-through path.
See all 6 active services + pricing
Side-by-side comparison of Core, Growth, Care Plan, Advisory, plus the PPC add-on and one-off services.
See pricing →Questions about Cardiff
Local SEO in Cardiff, honestly answered
All of South Wales — Cardiff, Newport, the Vale of Glamorgan, Caerphilly, Bridgend, Rhondda Cynon Taf, Merthyr Tydfil, and down to Swansea.
Limited but real — Cardiff Welsh is a smaller population than rural West Wales, but bilingual GBP content and bilingual service pages can be a useful differentiator for trades and professional services serving Welsh-speaking customers in the wider South Wales area.
The Core retainer is £297-347/month — GBP management, citations, review response, and one content piece, covering Cardiff and the surrounding service area. Growth is £497-597/month if you want backlink acquisition and AI visibility tracking added. Same pricing whether you're in Cardiff or anywhere else in the UK — the work doesn't get more expensive because of where you're based.
The baseline audit is delivered within 48 hours of you connecting your accounts — that's the SLA, not an estimate. Real work on your Cardiff GBP, citations, and reviews starts in week one. You're not waiting a month for onboarding to finish before anything happens.
No — the work itself (GBP management, citation building, review response, content) doesn't require physical presence in Cardiff. What matters is whether the person doing it understands the Cardiff market and does the work consistently, not their postcode. I'm UK-based and work with businesses across the country the same way.
The free audit covers the same checklist regardless of city: is the Google Business Profile complete and categorised correctly, are the citations consistent, is the review response happening, and what's actually stopping the business ranking for its highest-value Cardiff searches. I'll tell you honestly what I find — including if the answer is "not much to fix."
Ready to find out what’s actually stopping you ranking in Cardiff?
Run the live check on your website, or send your details over and I’ll take a look personally.